Over the last few years, higher education institutions (HEIs) in Pakistan are constantly struggling and striving for financial, material and human resources. Besides so many other issues, continues and consistent decline in government funding to HEIs is one of the worth mentioning issues. In such scenario and being a new born baby in higher education landscape of Pakistan, UoH would inadvertently be required to explore alternative ways and means for generating needful funding for augmenting its academic, research and infrastructure needs and requirements in addition to government funding. Besides other available options, marketing for UoH products, processes, programs, services, facilities and events could be one of the most viable options capable of generating financial resources in rather reasonably handsome, easy and appropriate manner. As a result, communications and marketing professionals of UAO-UoH would be required to perform strategic and complex roles as champions of the institution's mission, stewards of its reputation, monitors of its competitive environment, and liaisons to its many constituencies.
To project UoH as top class brand amongst in contenders, secure constant and consistent support for UoH, generate and secure needful funding for diverse initiatives on sustained basis following strategic interventions shall be in place for marketing UoH products, processes, programs, services, facilities and events.
Design, develop, advertise and market UoH Products
Organize, arrange and conduct Fundraising Events
Market UoH services and facilities Services
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The responsibility of this directorate is to execute the policy and decisions of statutory body namely Advanced Studies and Research Board.